THE CONTENT CAMPUS Art Life
The Work

Target × The Red Project

New York, 2011–2012

Campaign photography for Target in New York, 2011–2012, including the Taylor Swift Red project album launch.

Photographs: The Content Campus

Taylor Swift on the media wall at the Target Red album launch, in front of Red and Target backdrops.

From 2011 to 2012, The Content Campus worked in New York as a campaign photographer for Target, including the Taylor Swift Red project, the Bridgit Mendler Billion Dollar School Initiative and a grocery store launch.

These frames come from those activations: the Red album launch crowd and signage, the event details, and the campaign portraits made around them.

Fans photographing Taylor Swift at Target RED album activation event
Group photo from Target RED campaign activation, photo by Max Luger
Red velvet cupcakes at Taylor Swift Target RED album event, photo by Max Luger
Taylor Swift RED album large-format signage at Target store activation
Taylor Swift on stage at Target RED album exclusive launch event
Child jumping in front of Taylor Swift RED album Target display installation
Man photographed at Taylor Swift Target RED album activation event
Portrait taken during Target campaign shoot by The Content Campus
Red Target-branded race car with 1 Billion Education branding on side
Model at Target grocery introduction campaign shoot, photographed by The Content Campus
Model lifestyle portrait for Target grocery introduction campaign
Black and white editorial fashion portrait from Target campaign by The Content Campus
Two women at Target brand activation rooftop event photographed by The Content Campus
Bedazzled crystal Tide detergent bottle clutch purse at Target grocery activation event
Target Everyday Collection launch installation with mannequin and household essentials display
Model in white outfit and cowboy hat at Target activation event photographed by The Content Campus
Model in a white outfit with red heels at the Target event
Two models in white suits carrying Target bags at the Target activation
Woman at the Target Everyday Collection display
Target campaign press kit document for The Content Campus photography projects

See the full gallery on The Content Campus

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